Social media marketing is the use of social platforms to connect with your audience to build your brand, increase sales, and drive website traffic. If you’re not marketing to peoples, than who are you marketing to? Driving offline sales we can connect your online advertising with offline sales to help prove return on your media investment. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.

Nowadays, businesses use social media in a myriad of different ways. A business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions. A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads

The Five Core Pillars of Social Media Marketing:

Strategy - What are your goals?

How can social media help you achieve your business goals? Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

Planning and Publishing

Social media marketing for small businesses usually starts with having a consistent presence on social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.

Listening and Engagement

As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly. People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

Analytics:

Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts? The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.

Advertising:

When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you. Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more. When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.

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